Redirect Platform

The Redirect Platform is a specialized marketing tool within the Dynamatic "Tools" suite designed to eliminate coupon code leakage and streamline the customer journey. By utilizing custom "Magic Links," merchants can apply discounts automatically to a user's session without requiring them to enter a code at checkout.

Playbook

Stop coupon extensions like Honey from stealing your margins. Transform influencer and affiliate marketing by replacing leaked codes with "Magic Links" that apply savings automatically and track every click with precision.

The "Why" & The Metrics

• Primary Metric Impact: Increases Conversion Rate (CR) by removing the friction of manual code entry and protects Profit Margins by eliminating coupon code leakage.

• The Psychological Trigger: Exclusivity and Reciprocity. Customers feel rewarded with a seamless discount, while the merchant maintains control over distribution.

• Best Fit Industries: Brands utilizing Influencer Marketing, Affiliate Programs, or running BFCM email/SMS campaigns.

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Strategic Use Cases (The "Plays")

Play #1: The Influencer "Magic Link"

• The Concept: Replace standard codes like "MRBEAST30" with a custom URL path.

• The Logic: Because the discount is applied via Shopify Functions during the redirect, there is no physical code for browser extensions to scrape.

• Configuration Strategy:

  • Redirect From: strikeman.io/mrbeast.

  • Redirect To: A specific product page or curated collection.

  • Key Setting: Attach an automatic Functions-based discount (e.g., 20% off).

Play #2: The Channel-Specific Experience

• The Concept: Create unique landing experiences based on the acquisition source.

• The Logic: Use the redirect to append specific UTM parameters that trigger specialized UTM Parameter Banner widgets on the destination page.

• Configuration Strategy:

  • Trigger/Condition: Direct traffic from a specific Facebook ad or email segment.

  • Creative Idea: Show a "Welcome back, Facebook fans!" banner only to users who use the specific redirect link.

Pro-Tips & Constraints

1. Smart Constraint: Ensure your "Redirect From" paths are unique and do not conflict with existing Shopify page handles.

2. Optimization Tip: Combine this tool with a Banner Widget on the destination page. For example, if a user uses the /mrbeast link, show them a personalized banner confirming their discount is active.

3. Integration Note: This platform works most effectively on Shopify Plus or stores using Shopify Functions to prevent code scraping.

The primary purpose of the Redirect Platform is to prevent coupon extensions (like Honey or Capital One Shopping) from scraping and distributing your discount codes.

1. How it Works: It uses 301 redirects to send customers to a specific page while simultaneously attaching UTM parameters and Shopify Functions-based discounts to the session.

2. The Result: Because there is no actual "code" to find, the discount cannot be leaked to third-party coupon sites.

2. Dashboard Navigation

The Redirect Platform dashboard allows you to manage all marketing links in a centralized view.

Column Name	Description
Name	The internal identifier for your campaign (e.g., Influencer name).
Redirect From	The simplified URL path shared with your audience (e.g., /mrbeast).
Redirect To	The actual destination page on your Shopify store.
Group	The category or platform associated with the link (e.g., Podcast, Hoobe).
Count of Redirects	The number of times the link has been clicked.
Status	Indicates if the link is currently Active.
Action	A toggle to enable/disable the redirect or edit/delete it.

3. Key Features

• Influencer Magic Links: Influencers can direct followers to a simple URL (e.g., yourstore.com/influencer) instead of asking them to remember a complex code.

• Automatic Discounting: Discounts are applied via Shopify Functions instantly upon landing on the site.

• Internal Promotions: This can be used for your own Email or SMS campaigns (e.g., yourstore.com/bfcm) to simplify the user experience.

• Built-in Analytics: Use the Analytics button to track clicks and performance data across groups.

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Below is the detailed step-by-step process for creating a new redirect, based on the setup interface.

Step 1: Basic Redirection Details

In the first tab, Redirection, you define the core identity of your link.

1. Name: Enter a unique internal name for the campaign (e.g., the name of an influencer like "MrBeast").

2. Short Description: Provide optional context for this link to help your team identify its purpose.

3. Redirect From: Enter the simplified path you want to share (e.g., /mrbeast).

   • Note: This path should not conflict with existing Shopify page handles.

4. Redirect To: Enter the actual destination URL on your Shopify store where customers should land.

5. Group: Assign this link to a group (e.g., "Hoobe" or "Podcasts") for easier organization and grouped analytics.

6. Next: Click Next to proceed to tracking.

Step 2: Configure UTM Tracking

The second tab, UTM Tracking, allows you to ensure all traffic from this link is accurately attributed in Shopify Analytics and GA4.

1. Enable UTM Tracking?: Toggle this switch to ON to reveal the tracking fields.

2. Tracking Parameters: Fill in the following fields:

   • UTM Source: Identify the platform (e.g., "instagram").

   • UTM Medium: Identify the marketing activity (e.g., "social").

   • UTM Campaign: The overarching campaign name (e.g., "summer_sale").

   • UTM Content: Specific details for testing (e.g., "bio_link").

   • UTM Term: Keywords used if applicable.

3. Generated UTM Tracking URL: The system will automatically build your full tracking link at the bottom of the screen.

4. Copy URL: Click Copy URL to save the generated link to your clipboard.

5. Next: Click Next to proceed to the discount configuration.

Step 3: Set Up the Automatic Discount (Enable Offer)

The Discount tab is where you configure the "Magic Link" functionality that applies a discount without a physical coupon code.

1. Enable Offer?: Toggle this switch to ON.

2. Offer Type: Select Discount from the dropdown menu.

3. Discount Method:

   • Manual Discount: Allows you to enter a specific pre-existing discount code that the system will apply automatically.

   • Shopify Functions: Optimized for Shopify Plus to apply discounts server-side without a scrapable code.

4. Discount Code: Enter the code you want the redirect to trigger.

5. Allow Stacking: Toggle this ON if you want this offer to be combinable with other discounts where permitted by Shopify rules.

6. Show Discounted Price: Toggle this ON to have the discount reflected on the product and collection pages immediately upon landing.

7. Product Price Class Name: Enter the CSS class used by your theme for product prices to ensure the system can successfully swap the price display.

Step 4: Finalize and Publish

1. Save: Click the Save button to finalize your redirect.

2. Verification: You will be returned to the Redirect Platform dashboard, where you can verify the status is set to Active.

3. Monitoring: Use the Analytics button on the main dashboard to monitor the "Count of Redirects" in real-time as clicks begin to come through.

Would you like me to explain how to find your theme's Product Price Class Name to ensure the discounted prices display correctly?

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5. Constraints and Considerations

• Shopify Functions: This tool is optimized for Shopify Functions, ensuring the discount remains active throughout the entire session

• Conflict Prevention: Ensure your redirect paths do not duplicate existing page handles in your Shopify store.