Understanding Audiences & the relationship to Widgets

Audiences play a pivotal part in the Dynamatic app, and allow you as a merchant to control what widget displays to what user in real-time. Treating every customer the same is fine, but even better is the ability to truly hone in your offers, promotions, content, and marketing to specific segments of users. 

Dynamatic offers a vast array of audience filters from behavioral data sets like "added to cart", or "returns", to geo based like city, state, country, and even URL based audiences that treat different UTM parameters differently. 

The video below will explain at length how to build audiences.