Announcement Bar

Be the Town Crier, not the nuisance. You need to tell every customer about your "Free Shipping" offer or your "Flash Sale," but you can't pop up a modal every time they change pages. The Announcement Bar is the solution. It sits prominently at the top (or bottom) of the visual hierarchy, delivering critical information that drives behavior without interrupting the user experience. It is the balance between visibility and usability.

The "Why" & The Metrics

• Primary Metric Impact: Click-Through Rate (CTR) and Customer Satisfaction (CSAT).

• The Psychological Trigger: Certainty & FOMO. Using the bar for "Free Shipping over $50" creates a clear goal (Certainty). Using it for "Sale Ends Tonight" triggers urgency (FOMO).

• Best Fit Industries: Universal (Every store needs one).

Strategic Use Cases (The "Plays")

Play #1: The "Support Shield" (Operational Updates)

• The Concept: Proactively answer the most common customer question to reduce support tickets.

• The Logic: During holidays or weather events, customers worry about shipping. Answering "Shipping delays expected due to storm" upfront builds trust and manages expectations.

• Configuration Strategy:

  • Zone: Webpage (Global).

  • Message: "Due to high volume, orders ship in 3-5 business days."

  • Style: Use a neutral or "Alert" color (like yellow/orange) rather than a brand color to catch attention.

Play #2: The "Checkout Closer" (Cart Placement)

• The Concept: Place a specific reminder inside the Cart Drawer to ensure the sale is completed.

• The Logic: Customers often forget discount codes. Reminding them right before they click "Checkout" secures the conversion.

• Configuration Strategy:

  • Zone: Cart.

  • Message: "Don't forget! Use code SAVE10 at checkout."

  • Link: Link directly to the Checkout URL or a "How to use codes" FAQ.

Play #3: The "Traffic Director" (Campaign Link)

• The Concept: Drive traffic from your homepage to a specific new collection or landing page.

• The Logic: Your homepage banner is big, but the Announcement Bar follows them as they scroll. It’s a persistent signpost to your newest product.

• Configuration Strategy:

  • Zone: Webpage.

  • Message: "The Summer Collection is here. Shop Now →"

  • Link: Paste the URL of your new Collection.

Pro-Tips & Constraints

• Space is Limited: This is a "Bar," not a paragraph. If you have a lot to say, use the link to send them to a blog post or policy page.

• Scheduling: This widget does not have a built-in timer or scheduler in the basic setup. To run it for a specific weekend, you must use Dynamatic Campaigns to schedule the start and end dates.

• Link Logic: If you are using this in the Checkout zone (Plus Merchants), ensure the link opens in a new tab so they don't lose their checkout progress.