Frequently Bought Together
The Frequently Bought Together (FBT) Widget is one of the most effective cross-selling tools available in the Dynamatic App. It leverages social proof by showing customers complementary products that are commonly purchased together, significantly boosting Average Order Value (AOV) by making it easy to purchase a curated bundle.
| Attribute | Description |
| Widget Name | Frequently Bought Together |
| Core Purpose | Increases AOV by displaying smart, data-driven product combinations with a single-click "Add to Cart" function. |
| Where It Works | Webpage (Most effective on Product Pages for immediate upsell). |
Configuration Options
The FBT widget is configured across three distinct sections: Content (logic and sourcing), Style (visuals), and Advanced (technical settings).
1. Content Tab: Logic and Sourcing
This section is vital for defining the product recommendations and the appearance of the bundle itself.
| Setting | Functionality | Options/Detail |
| Product Sourcing | Defines how the bundle is assembled. | Auto: Uses historical purchase data to generate recommendations. Feeds: Pulls products dynamically from a selected Product Feed (Product Set). Manual: Allows you to hand-select the exact products for the bundle. Trigger/Others: Uses advanced logic based on a specific product to pull recommendations. |
| Messaging | Customizes the text the customer sees. | Set the primary Heading and Subtitle (e.g., "Customers Also Bought These"). |
| Discount Logic | Manages how savings are applied. | Configure a discount for the entire bundle. Crucially, you can set the system to remove the discount if the regular product is not in the cart, ensuring the full bundle is purchased. |
| Bundle Inclusion | Controls which items are displayed. | Choose whether to include the main product (the one the customer is currently viewing) as part of the total bundle or if the widget should only display upsell items. |
| Display Controls | Refines how the products look. | Hide out-of-stock products automatically. Enable/disable variant selectors and customize the product titles. |
| Call-to-Action (CTA) | Customizes the final button. | Adjust the text and styling for the button that adds all selected items to the cart in a single click. |
2. Style Tab: Visual Customization
This section ensures the FBT widget integrates seamlessly with your brand:
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Color Control: Modify the background color of the widget, along with the font colors and sizes for all text elements.
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Design Elements: Customize the look of the CTA button and any discount badges to maximize click-through rates and clarity.
3. Advanced Tab: Technical Refinements
This section is for final display control and custom code implementation:
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Device Setting: Restrict the widget's visibility to specific devices (Desktop or Mobile).
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Custom CSS: Use this field to input custom CSS code for advanced design customizations that go beyond the standard style options.
Publishing Your Configured Widget Live
This following documentation section provides the final, detailed steps required to publish your fully configured widget and make it visible to customers on your live storefront.
01. How to successfully setup a widget
02. Understanding and Creating Audiences
03. Creating Placements and Zones
05. Displaying Your Widgets on the Storefront
Final Deployment
Once configured, the FBT widget must be connected to a Placement (Zone) via an active Campaign/Experience to begin generating sales on your live storefront.