Multiple Carousel Widget

Why stop at one upsell? Offer the whole aisle. Standard post-purchase offers usually focus on a single "hero" product. But what if the customer doesn't want that specific item? The Multiple Carousel Widget solves this by offering variety. By stacking carousels (e.g., "New Arrivals" on top, "Best Sellers" below), you mimic the experience of walking through a digital impulse aisle. It maximizes the chances of a second conversion by catering to broader interests while the wallet is still open.

The "Why" & The Metrics

• Primary Metric Impact: Customer Lifetime Value (CLV) and Immediate Repeat Purchase Rate.

• The Psychological Trigger: The Dopamine Loop & Variety Seeking. The customer is currently riding the "shopping high." Offering a scrollable variety keeps them engaged in the browsing behavior rather than closing the tab.

• Best Fit Industries: Fashion (Shop by Category), Beauty (Build a Routine), General Retail (Clearance & New Arrivals).

Strategic Use Cases (The "Plays")

Play #1: The "Digital Department Store" (Category Browsing)

• The Concept: Replicate the in-store experience of walking past different sections on your way out.

• The Logic: Use the stacked layout to show distinct options. Top Carousel: "Just In." Middle Carousel: "On Sale."

• Configuration Strategy:

  • Structure: Enable 2 Carousels.

  • Top Heading: "Fresh Drops." (Source: New Arrivals Collection).

  • Middle Heading: "Last Chance to Buy." (Source: Clearance Collection).

  • Discount: Offer a small incentive (e.g., 10%) to encourage the extra add.

Play #2: The "Routine Builder" (Sequential Logic)

• The Concept: If the customer bought a core item (e.g., Shampoo), show them the next steps in the regimen.

• The Logic: Post-purchase is the best time for education-based selling.

• Configuration Strategy:

  • Top Carousel: "Step 2: Condition." (Source: Conditioners).

  • Middle Carousel: "Step 3: Treat." (Source: Hair Masks/Oils).

  • Exclusions: Enable Exclude currently purchased product so they don't see the Shampoo they just bought.

Play #3: The "Gift Giver" (Seasonal Stack)

• The Concept: During holidays, use the post-purchase page to remind them of people they forgot.

• The Logic: "You bought something for yourself, now buy something for mom."

• Configuration Strategy:

  • Messaging: Top Heading: "Gifts for Her." Middle Heading: "Gifts for Him."

  • Timer: Enable the Timer element to create urgency (e.g., "Offer expires in 5 minutes").

  • Button: Set text to "Add Gift & Pay Now."

Pro-Tips & Constraints

• Smart Constraint: This widget only works on the Post Purchase page. It cannot be used on the Cart or Homepage.

• Speed Warning: Loading multiple carousels with high-res images can impact page load speed. Optimize your images and limit the widget to 2 rows if you see performance issues.

• Transaction Flow: Remember, this page appears after the initial payment but before the Thank You page. The "Pay Now" button charges the card on file immediately. Ensure your messaging is clear that this is a new purchase.